BXB LOVE, the nom de plume of Canadian-born, Los Angeles-based singer, songwriter and artist Natasha Pheko released her second single titled, "IGNORANCE SONG."
Through genre-bending musical production, reflective lyricism, and multidisciplinary creative works, BXB LOVE captures the charm, discomfort, and introspection of being 20-something in the year 20-something. She steps outside the proverbial box, allowing her artistic expression to honestly reflect the world around her. By choosing a purposefully ambiguous and androgynous pseudonym, LOVE is able to explore the fluidity that is the human experience and liberate herself from the unspoken expectations placed on women of color in the music industry. Ready to breakdown personal, projected and perceived barriers, LOVE invites listeners to do the same.
“IGNORANCE SONG” reflects LOVE’s ability to contain sonic and emotional multitudes within one song. Opening with the irrepressible chorus destined to be sung by future crowds, “IGNORANCE SONG” bursts into a bold, gritty Alt-Rock number that swells with infectious guitar, anthemic percussion, and hazy layered vocals. Lyrically and sonically, it’s an anthem that celebrates self-discovery and self-empowerment in a world that encourages us to define ourselves before fully understanding who we are and who we want to be.
“It’s about letting go of your perceived and projected identities, and realizing that we just ARE,” LOVE explains. “Life is a performance, and we can choose the labels and identities that we use to express our being, without being attached to them. We get to grow, evolve, change, shed. And there's really nothing to prove to anyone once you free yourself of the belief that you need to prove your worth, or validate/justify how you choose to express your being. It’s my anthem to a generation that is rewriting what identity means and the ways in which we choose to express that."
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